international centre of Entrepreneurship & career development

I definitely believe in my abilities, but I believed more in my team and very much relied on their abilities. What I am is just because of my team - I am indeed as good as my team. I do work to instill in them the desire to perform. I often fail but more than often I achieve what was desired. I too work as hard as my team.

“Gayatri Tiffin Service” has made a big name in Chhatral village in the field of catering service. The mastermind behind this profitable business is Mrs. Rameela Dinesh, a thirty year old lady who did not have her schooling and got married at a very early age. Post her marriage she started helping her husband in his catering business. Rameela always wanted to start her own business to be financially independent but due to money constraints & lack of knowledge, she could not make a start. Rameela was looking for an opportunity. In the meanwhile she heard about ICECD ’s EDP training program. In the initial Rameela took some time to adapt to the training program. Later during the training she got the idea of Tiffin service from home. She observed that there was a large labour force at Chhatral GIDC & during her Market Survey realized that there was a very good scope of providing quality food. In 2017, after the entrepreneurship training program, she received a loan of Rs.3...

The strategy and approach for Women Entrepreneurship is a challenging development process and thus I adopted a systematic approach of identifying and selecting the capable rural women, developing and educating them and then providing follow-up support to enable these women to initiate their micro enterprises and income generation activities. The training modules are designed such that 80% to 85% of them start their own businesses and further employ others at the village level. The aim is to promote special progress, better standard of life and larger freedom for women. This process has not only led to self employment but has also enhanced the social and economic status of women. This successful and sustainable model has provided social security to women in terms of regular income, purchasing capacity and independence. It developed into a Women Entrepreneurship Development Programme (WEDP).

Women are often made to feel guilty for working. Why? Sitting at home does not create change. Sitting at home does not build women into leaders. I am not suggesting that a woman’s role as homemaker and mother be renounced in favor of working solely outside of the home. I am suggesting that the thought process that leads women to believe that “I am JUST a woman” be changed in favour of “I AM A WOMAN”. It is wonderful to be a woman. I am recommending that women appreciate and enjoy every aspect of their femininity, from homemaker, to mother. Also you can be an economic contributor in the family as women are the creator, nurturer, and has the right to enjoy this freedom of being family supporter and economic contributor. Entrepreneurship offers flexibility and freedom to nurture both business and family. There is nothing to be guilty about.