international centre of Entrepreneurship & career development

The strategy and approach for Women Entrepreneurship is a challenging development process and thus I adopted a systematic approach of identifying and selecting the capable rural women, developing and educating them and then providing follow-up support to enable these women to initiate their micro enterprises and income generation activities. The training modules are designed such that 80% to 85% of them start their own businesses and further employ others at the village level. The aim is to promote special progress, better standard of life and larger freedom for women. This process has not only led to self employment but has also enhanced the social and economic status of women. This successful and sustainable model has provided social security to women in terms of regular income, purchasing capacity and independence. It developed into a Women Entrepreneurship Development Programme (WEDP).

Women have traditionally served and taken care of others without realizing they have been conditioned to such a limited role and understanding of themselves. Women carry the illusion and are conditioned to accept their lives as they are. They do not want to see the reality that proving oneself is important. I have experienced and have often heard stories of other women feeling dejected and rejected by the lack of support from the family. Using those feelings to challenge oneself to overcome obstacles is a necessary step to creating change. I implore women not to expect support from the family or even other community members. It is their conditioning that stops them from supporting. If women are aware of this conditioning, they will not be disappointed when outside support is not given. Remember: Not every successful woman has been supported by her family! Sometimes success comes in spite of the nonsupport, the rejection, and the suffering; sometimes because of it.